GEO System Solutions Vietnam: Satellite Office Extension with Integrated 2nd STREET Mock Store CRAFTEC Vietnam has successfully completed the interior design and turnkey office fit-out for GEO System Solutions Vietnam’s new 200m² satellite office at Alpha Tower, Ho Chi Minh City. Executed to strict Japanese quality standards, the workspace seamlessly combines functional office environments with specialized retail testbeds. Dedicated Workspace for 2nd STREET Systems Support GEO System Solutions Vietnam provides core technology and system support services across Japan’s GEO Group. To accommodate its growing operation, the company expanded onto a separate floor within Alpha Tower. This satellite facility primarily serves system support teams for 2nd STREET, a major second-hand retail chain in Japan. Because 2nd STREET does not yet operate physical stores in Vietnam, integrating an authentic retail environment directly inside the office was essential to give local engineers a hands-on understanding of store operations. Replicating an Authentic Japanese Retail Experience To build a high-fidelity replica of a 2nd STREET outlet, CRAFTEC collaborated directly with GEO’s store development team in Japan. The project features accurate spatial execution across key retail components: Lighting & Materials: Selected exact finishes and lighting setups matching official brand guidelines. Functional Layouts: Built functional POS counters, modular display shelving, and fitting rooms. Environmental Graphics: Installed high-resolution wall graphics identical to Japanese store designs. This integrated mock store allows Vietnamese staff to test system updates and experience real store conditions daily without leaving the office. Long-Term Partnership in Japanese Commercial Fit-Outs Since GEO Group first entered Vietnam in 2019, CRAFTEC has served as their trusted office development partner. This expansion marks another milestone in strengthening cross-border operational synergy within the group. GEO Group demonstrates an effective parent-subsidiary model built on clear strategic alignment and active personnel exchanges between Japan headquarters and the Vietnam office. CRAFTEC remains committed to supporting their growth with precise local execution. Partner with CRAFTEC for Office Fit-Out Projects in Vietnam Looking for a reliable office fit-out contractor in Ho Chi Minh City that delivers Japanese quality standards on time and within budget? Contact CRAFTEC Vietnam today to discuss your space plan and project needs.  

不動産仲介のN-ASSET様からご紹介いただいたコンドミニアムのリノベーション計This is one of our construction project case studies. The design was led by Professor Nakakura of Nakakura Architects & Urban Design, who teaches architecture at the University of Tokyo, while the construction was carried out by CRAFTEC. As the client is not based in Vietnam, we conducted regular coordination via a group LINE chat. In addition to daily construction reports, we also held detailed discussions with Mr. Nakakura by occasionally connecting live video from the site. Thanks to this close communication, we were able to complete the project without any major issues. “Because architecture is something we devote months of effort to create, it is only natural to approach completion photography with the same level of care. The market value of a property owned by the client can significantly change depending on the quality of its architectural photographs.” With this in mind, it was particularly impressive that Mr. Nakakura visited Ho Chi Minh City not only for the final inspection but also to personally conduct the completion photography. Working with an architect provides us with valuable learning opportunities beyond our own design-and-build projects—almost like a form of hands-on training—which helps elevate our capabilities as well. We would like to express our sincere gratitude to the client for entrusting us with this project, and to Mr. Nakakura for his flexible yet precise remote management of the construction site in Vietnam, where conditions differ greatly from those in Japan.

This was a plan to expand and relocate the office from The LANDMARK to the Japanese building, The Nexus. DHG was introduced to us by a major Japanese consulting firm with whom we have an ongoing business relationship. DHG is the Vietnamese subsidiary of Taisho Pharmaceutical and is one of the leading pharmaceutical companies in Vietnam. As a large enterprise, the review of quotations, contract documents, and construction drawings required communication with various specialist teams, including architecture, legal, and accounting. Therefore, we always received cooperation from the expatriate staff and aimed to achieve a smooth relocation.   The design requirements for DHG’s new 530 m² office At the initial stage of the planning, we presented a design matrix and shared the overall design direction appropriate for a pharmaceutical company. The goal was to create an office that conveys a bright impression, interiors that evoke a sense of safety and trust, and a suitable level of formality for visitors (never too heavy). In addition, as this new office supports business expansion in urban areas of Vietnam, we introduced a casual, café-like atmosphere with a bright impression in the pantry area so that employees could feel comfortable in the new office environment. Office relocation projects offer a different kind of appeal compared to new market entry offices. This lies in achieving overall satisfaction by balancing usability, layout, and design, while clearly differentiating the new office from the former one.   From the property selection stage, including site visits to candidate properties and advisory comments Although the relocation project began in this way, we conducted site visits and prepared test layouts even before the destination property had been narrowed down to a single option. As we repeatedly reviewed and discussed together whether there were any issues with the potential relocation sites, the required image of the office gradually became clearer. Through multiple test layout studies, we believe we were able to assist in appropriately determining the tenant area, ensuring that the leased space for this relocation was neither too large nor too small.   Increasingly stringent fire inspection requirements and handover schedule risks Ho Chi Minh City has a limited number of Grade A office buildings. As The NEXUS is a newly constructed building completed in November 2023 and owned by Tokyu Land, its fire safety standards are among the most stringent applied to office buildings in Ho Chi Minh City. As tenants are not permitted to move into a new office unless a fire safety inspection certificate is issued, we explained in advance to the client the necessity of allowing approximately three additional weeks, in addition to the standard construction period, for the issuance of the fire safety permit. By expediting the commencement of construction, we were able to hedge the risks to the overall schedule, including the completion of the relocation   A 90 m² large conference room It is extremely rare for an office in Ho Chi Minh City to have a meeting room of this size. For the design of this large conference room alone, we conducted detailed studies equivalent to planning a 100 m² office, and held thorough discussions covering every aspect, including interior design, furniture, fixtures, electrical systems, and network infrastructure.