GEO SYSTEM SOLUTIONS VIETNAM, whose core business is supporting various companies within Japan’s GEO Group, has developed a new satellite office of approximately 200m² on a separate floor from its current office in Alpha Tower. This satellite office is dedicated to providing system support services for 2nd STREET (commonly known as “Second Street” or “Sekasuto” in Japan). As there are currently no 2nd STREET stores in Vietnam, a unique feature of this office is the integration of a mock retail store environment within the workspace. This allows staff to experience the atmosphere of an actual 2nd STREET store while working. In developing the mock store area, we received valuable support from GEO’s store development team in Japan. The design faithfully recreates key elements of a real store, including interior finishes, lighting, shelving layouts, POS counters, fitting rooms, and wall graphic designs. Since GEO’s entry into Vietnam in 2019, we have been entrusted with their office development projects. This latest expansion represents a new initiative to further strengthen collaboration across GEO Group companies. GEO Group is characterized by strong communication between its Vietnam subsidiary and Japan headquarters, along with active personnel exchange. The group shares a clear vision for the role of its Vietnam operations, making it a strong example of an effective parent-subsidiary business model.

Located in Deutsches Haus, a Grade A building in District 1, Ho Chi Minh City, the new ASICS VIETNAM office is a sophisticated space comprising two dedicated work areas for the ASICS and ONITSUKA TIGER teams. The facility features a professional B2B Showroom, two modern meeting rooms, two private online booths, and a spacious warehouse. In Asia, ITOKI is the trusted partner for most ASICS stores and offices. As the designated interior contractor for ITOKI in Vietnam, CRAFTEC collaborated closely with the ITOKI Thailand and ITOKI Indonesia teams for this relocation project. The project presentation was delivered to ASICS’s Regional Headquarters in Singapore. This project stands out in the Vietnamese market as a prime example of cross-border collaboration, involving seamless project management across four countries.

This project involved the relocation and renovation of the VUI VUI Global Lounge in Da Nang, operated by H.I.S.We had previously renovated the meeting room at H.I.S.’s Ho Chi Minh office, and thanks to that connection, we were also selected to handle this Da Nang relocation project.The plan involved moving to a new street-level space located in one corner of the GRANDVRIO City Hotel.Unlike the previous office, which also functioned as a travel lounge, the new plan separates the travel lounge and office into different locations. Since the client managed the project remotely from Ho Chi Minh City, we made sure to provide detailed progress reports during meetings and construction — attaching as many photos, sketches, and notes as possible to avoid any communication gaps. For the lounge design, we aimed for a bright and colorful look visible from the glass-front entrance — featuring vivid green walls, a smoky blue counter, and orange sofas.In the back, a decorative wall lit with Hoi An-style lanterns adds a touch of local charm.We designed the space to make female travelers feel comfortable and relaxed, even allowing them to try on traditional Ao Dai costumes in a friendly and welcoming atmosphere.